Great article from Seoish.com. Article link: I found this article through the SEW blog. Seven industry experts were asked how they would market a website with only $100. I pulled some quotes from below and then provide my analysis from them. Enjoy.
I agree with most of these guys. I did not include every quote or even every person mentioned in this article. I think the key to marketing your website on the cheap is "doing it yourself." You need use your time instead of money to learn how to produce quality, link-baiting content. Outside of necessities, like hosting and guides/books, the key is learn the industry and treat time like money.
If I had $100 to market, I would do the following:
-Setup a secure hosting for less than $10/month
-Utilize a free blog service and add worthy content at least once a week
-Offer content releveant to your industry and something that is worth linking to (if you are a florist, example: best flowers to plant in the summer)
-Email a close friend that has a high ranking site to link to and get indexed
-Add content, content and more content. Utilize your time as money.
Aaron Wall from SEO Book (seobook.com)
"Create highly linkworthy noncommercial content and market the hell out of it, using email, social marketing, and perhaps adwords"
"Syndicate some of your content to well read channels. If I were starting today in SEO I would make sure my stuff was syndicated to WebProNews."
Andy Beal "“ Marketing Pilgrim Blog (marketingpilgrim.com)
"$100 = Not a lot you can do with $100. I'd probably use it to upgrade
my server so that it was on a dedicated IP address and the domain name was
registered for at least 3 years."
Andy Hagans "“ Link Building Guru (andyhagans.com)
"100: good content and links and Maybe a listing in joeant.com and/or botw.org"
Lee Odden "“ (toprankresults.com)
"I would certainly make sure the site hosting situation was well taken
care of, along with site design and functionality, so chunks of money
as necessary should be allocated there.
"Otherwise, I would make sure the standard site promotion tactics are in
place: Optimized content creation, link building and especially online
and offline networking."
Patrick Sexton "“ (seoish.com)
"A good webhost will provide stats, easy access, and other goodies that make it worthwhile. Your web hosting is an important decision, and should cost around 7 to 9 dollars a month. If a webhost costs 3.99 per month, there is a reason and the reason is that they do not offer the tools you need."
"If you already have a website or blog then I recommend using your 100 dollars as follows: 79 dollars to buy Aaron's SEObook. The remaining money should be spent on buying one of the available guides at SEOmoz.org. Choose the one you know the least about and buy it and learn from it, worth the 29 dollars."