Google Announces No More Meta Tags
by Andrew Grinaker
In an announcement that doesn't really come as a surprise toSEO followers and Matt Cutts' blog, Google has let the world know that they don'tcare about your meta tags. They aren't using them to rank your website and theywon't be in the future. This has long been speculation amongst search engineoptimization individuals and blogs in the past 18-24 months.
This excerpt comes from Matt Cutts' blog. "We went ahead anddid thispost on the official Google webmaster blog to make it super official, but Iwanted to echo the point here as well: Google does not use the keywords metatag in our web search."
Matt also mentioned that Google uses 200 different factors in determiningsearch rankings, but META Tags aren't one of them. He also stated that METAdescriptions are sometimes used in search results, but they are also no longerrelevant in determining rankings through Google.
Please note that this does not mean that either Yahoo orBing follow the same process as Google. They could very well still be usingmeta tags to evaluate rankings for their search algorithms.