Google Stepping up their Real Time Search

by Dan Korvas

Like it or not, real time search is taking on a bigger role and now Google has given Twitter it's piece of the search results page real estate. We now have the ability to get real-time updates from people posting Tweets on anything that is a hot topic in popular culture. For instance, everyone around me seems to be very excited that a local college quarterback has decided to stay in school for his senior year. So, a quick trip to Google for a search of "Jake Locker updates" give us this:

Granted, this is just a screenshot, but that part of the search results page has a real-time scrolling function that automatically updates without the user having to refresh the browser. Very intuitive, and this has been rolling out on the search results pages since last week. Not only are the Twitter updates appearing in this part of the page, as searches for other current (relative) topics has shown to produce reports from news sites and blogs in the same auto-updating fashion.

It is quite interesting to see Google allow Twitter on to their pages of search results, but it just shows how our information-craving internet culture is moving so fast that real-time search has become a necessity for people that just have to get the latest scoop.