A Website for Lawyers - Built By FGI Seattle

Washington State Bar Association – Website Redesign - WSBA.org

With a highly complex information architecture, thousands of pages of content and over 70 stakeholders, FGI undertook the redesign of the Washington State Bar Association website like most others, with a pragmatic and procedural approach to design and development. Beginning with business goals and objectives, we defined a wide audience demographic and conceptualized a clean modern design style that appealed to the many various audience segments.

With the large volume of content and distributed publishing requirements, FGI selected Sitecore CMS as the content management system for this Seattle-based organization, choosing Sitecore for a variety of reasons that aligned with the needs of The Washington State Bar Association, including increasing search engine visibility, while being straightforward to integrate and administer.

Sitecore allowed FGI Seattle to deliver a website that was highly scalable, robust and secure, while simplifying and automating processes, and delivering results faster.

A drill-down approach to information architecture allows website visitors to start at a very comprehensive high level and work their way through intuitive layers to reach the level of granularity and the specific content they’re looking for. Distinct user paths were discovered during preliminary focus groups that were worked into the homepage navigation channels to enhance usability.