FGI's Scalable Website Approach in Action

FGI.com– Website Redesign - http://www.fgi.com

In the world of interactive agencies and web development, our own web sites often take the back seat to those of our client projects. At FGI Seattle we knew we needed to update our site with new work and an enhanced and simplified information architecture and user experience.

Along with these core elements, our Seattle-based digital shop needed to communicate our breadth of service offerings, while showcasing our latest client projects and case studies. Part of this exercise involved simplifying and segmenting our interactive, web development and professional services and them mapping those into the overall information architecture.

Furthermore, our team decided we needed to share our process and approach – a big part of what we do and how we do it. Although proprietary and crafted over several years and hundreds of interactive and web redesign projects, these core elements communicate some key valued elements we bring to projects  - things that only experience can bring.

With the explosion of social media and its relevance to the overall interactive marketing mix, our team designed our social media channels into the fabric of the user experience, and  social media and centralized our communication strategy through our various social media channels including Facebook, LinkedIn, Twitter and of course, our blog.

Need to tune up your own web presence? Send us an email to newbiz@fgi.com