Facebook By The Numbers

Facebook by the Numbers.

The amazing world of Facebook – the latest 2011 stats are out. What’s your social media strategy? Email info@fgi.com  to schedule a free whiteboard session on how you can activate this incredibly powerful communication channel.

• Average user spends an average 15 hours and 33 minutes on Facebook per month
• Average user visits the site 40 times per month
• Average user spends 23+ minutes on each visit
• 200 million people access Facebook via a mobile device each day
• Facebook mobile users are twice as active on Facebook compared to non-mobile users
• Facebook generates a whopping 770 billion page views per month

People on Facebook

• More than 500 million active users
• 50% of our active users log on to Facebook in any given day
• Average user has 130 friends
• People spend over 700 billion minutes per month on Facebook

Facebook Activity

• There are over 900 million objects that people interact with (pages, groups, events and community pages)
• Average user is connected to 80 community pages, groups and events
• Average user creates 90 pieces of content each month
• More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

Going Global

• More than 70 translations available on the site
• About 70% of Facebook users are outside the United States
• Over 300,000 users helped translate the site through the translations application

The Facebook Platform

• Entrepreneurs and developers from more than 190 countries build with Facebook Platform
• People on Facebook install 20 million applications every day
• Every month, more than 250 million people engage with Facebook on external websites
• Since social plugins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day
• More than 2.5 million websites have integrated with Facebook, including over 80 of comScore’s U.S. Top 100 websites and over half of comScore’s Global Top 100 websites

Guy Borgford

VP, Strategy, FGI Seattle

Interactive Marketing, Seattle Web Development, Website Redesign, Social Media Marketing Seattle