What Markets Are You?

What Markets Are You?

It is a natural thing for marketers to look around a room and assess the marketing opportunities that each person represents.  Around the FGI office, we are constantly talking about user personas, demographics, use cases, market segments and other topics that relate to positioning a digital experience to a desired solution. 

It’s easy to think further into the idea that people possess obvious and hidden characteristics that place them into different market segments, since people obviously don’t only fall into one market.  We’re just far too complex beings to be situated into single markets.  This is what makes marketing such a difficult and constantly moving art form. 

Aside from core demographics, marketers look into other aspects of what makes up a consumer such as Values & Lifestyles and Psychographics.  It’s interesting to look at oneself in a marketing light and undergo introspection as to what makes you buy. This process not only provides a greater sense of self-awareness but also allows one to be more thoughtful in defining audience when approaching any marketing-related project.

To kick off our unofficial and unprecedented FGI consumer segment study, here’s the top-line scoop on just a few of us at the treehouse. After checking this out, write your list.  Don’t over think it, just put down the things that make you, you.  Who knows…you might learn something!

Nate McLaughlin, CEO FGI

·         Technologist

·         Business executive

·         Water sport enthusiast

·         Engaged to be married

·         Traveler

·         Social media networker

·         Foodie

·         Expert skier

·         Marketer

·         Wine lover

·         Golfer

·         25 – 34 Male

Guy Borgford, VP Strategy FGI

·         In a relationship/not married

·         Dad

·         Dog lover

·         Travel – beaches, no crowds

·         Social media networker

·         Technologist/Borderline ‘geek’

·         Business executive

·         Food lover – healthy and ethnic A+!

·         Music aficionado – techno, Indie, pop, world

·         Modernist and design buff

·         Artist and writer

·         Fitness freak

·         Marketer

·         35 – 49 Male

·         ‘It’s about the experience”

Josh Apostolides, Web Developer

·         Gadget Guru

·         Single...

·         Computer Connoisseur

·         Programmer

·         GAMER!

·         25-34 Male

Zack Pitts, Technical Director

·         Workaholic

·         Married

·         Dad

·         Homeowner

·         Commuter

·         Church-goer

·         Volunteer

·         Musician

·         '80s movie buff

·         25-34 male

Preston Clark – Web Engineer

·         Newly married

·         Runner/biker

·         Chaco wearing outdoors enthusiast

·         Motorcycle rider

·         Mass-transit rider

·         Bread/cheese/beer lover

·         Garden fresh veggie nut

·         Avid book reader

·         Programmer

·         Innovater

·         25-34 Male

Kelly Sinclair, Senior Project Manager

·         Obsessive Organizer

·         Bulldog Owner

·         Marathon Runner

·         Army Wife

·         Seasoned Traveler

·         Wine Enthusiast

·         Cheese Lover

·         Day Dreamer

·         Crazy Duck Fan

·         Movie and Book Connoisseur

·         Newbie Golfer

·         Miss Independent!

·         25 – 34 FEMALE

Dave Riensche, Creative Director

·         Artist

·         Designer

·         Music lover / community radio DJ

·         Husband

·         Dog owner

·         Grew up a cat owner

·         Beer & Wine lover

·         UI analyzer

·         Illustrator

·         Critic

·         Video game player

·         Tech geek

·         25 - 34 Male (just made it!)

Jason Custer, Awesome Guy

·         Husband

·         Father

·         Artist

·         Illustrator

·         Animator

·         Designer

·         Enjoyer of Humorous things (the edgier the better)

·         Music lover (more than Dave)

·         Movie lover and buff (anything other than the 80s)

·         Video Game Aficionado 

·         UI analyzer

·         Tech geek

·         25 - 34 Male (seriously, does anybody know how old I am?!)

·         Maker of Mildly Humorous Lists

Bev Caswell, VP Operations FGI

·         Flower gardener

·         Dog lover

·         Business woman

·         Girl friend

·         Golfer

·         Reader

·         Married

·         Bargain shopper

·         List maker

·         Volunteer

·         Soon-to-be piano player

·         35 – 49 female (are you kidding me? )

So, there’s a breakdown of a few of us here at FGI…now what are you going to try and sell us?

Nate McLaughlin, CEO, FGI Seattle