Entries filed under 'QR Codes'

The Mobile Phone & You - Part 3 - The Future

It wasn’t as easy writing about the future of mobile as it was the past and present. I wonder if Charles Dickens had the same problem when he wrote ‘A Christmas Carol’?

So where is mobile going? It’s anyone’s guess really but developments in the space are taking human interaction and access to information and knowledge to new places.  We can only apply a degree of what is now science fiction to postulate what the future science will deliver in our world of the future. If my 12-Year-Old’s 6000 text messages in one month is any indication how it’s changing communication, we’re in for a very different human experience.

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Augmented Reality [AR] – Tagging the World

I’m sure we’re all familiar with tagging photos. Through the likes of Facebook and Flickr, it’s become something that even the techno-neophyte can master in a matter of seconds. User-generated tagging has become critical to the growth and systematic categorization of the massive amount of content that now makes up our digital world. And crowd sourced tagging goes well beyond social media channels – it’s critical to organizing our entire digital world – from movies to music to shopping to research – keywords have become core to finding the proverbial digital needle in the haystack.

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FGI.com drives business with QR codes

QR code exampleMore and more you may have started to notice these strange 2-dimension bar codes, known as QR Codes (Quick Response) around in advertising campaigns or on TV. When you see one of these codes all you have to do is scan it (with the QR code application you downloaded earlier) and it will instantly provide you with a plethora of information at your finger tips.

At FGI, we use QR Code on our business cards which will instantly input our contact information into your phone book upon scanning them. However, their greatest advantage in the web development industry is instant brand activation.Ralph Lauren QR Code Advertising Campaign

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