We are often asked by potential clients (usually at a pitch) how we go about collecting information from stakeholders in order to ensure all opinions are heard and considered during the beginning phases of the project. The answer to that question of course is "it depends." It depends on the amount of stakeholders the client wants involved as well as overall scope of the project.
A recent good example of how we get information gathered at FGI, is a recent brainstorming meeting held with the Washington State Bar Association. 70 lawyers in 2 days = A LOT of information and most certainly organized chaos! Our basic approach was to gather 35 lawyers on each day and sit them 6 to a table. We had 5-6 questions for the large group that we wanted answered in their small groups. There was a different method of information gathering for each questions, and needless to say, everyone actually had fun!
Entries filed under 'Strategy & Consulting'
May 17, 2010
This Is How We Do It...
Jan 13, 2010
2009 Designs - Patting Ourselves on the Back
Things we designed in 2009 that we think are worth blogging about.
Dave Riensche, Art Director
We don't automatically think everything we do is amazing. We are pretty tough critics when it comes to our own work. There were, however, some things we did in 2009 that we think are worth reviewing. Sort of a 2009 year in review"¦ design stuff anyway.
1. Screenlife Games homepage
Jan 04, 2010
FGI Predictions for 2010!
With the turn of the New Year comes the time for predictions, and we here at FGI shall not be the exception. We have channeled the spirit of famed 1950s television psychic Criswell, and have asked him what he sees for the coming year. So here, without further ado, are Criswell's "¦
Criswell Predicts!
1. FGI Execs to be released as limited edition action figures!
Dec 14, 2009
What Will 2010 Bring in the Interactive and Social Media Space?
What Will 2010 Bring in the Interactive and Social Media Space?
by Andrew Grinaker
With 2009 almost behind us, it is time to look forward into 2010 and start talking about what we should be looking for and planning for in terms of the interactive and online marketing space. I will outline 5 topics to discuss and leave it open for debate. This is just my opinion and do not necessary reflect those within the entire office of FGI Seattle.
1) More Twitter, Less Facebook "“ I know, some of you must be thinking, "Ugghh, please no more talk about Twitter!" Sorry, but according to the Global Language Monitor, "Twitter" was the word of 2009, not Obama, not H1N1, not Vampire (sorry Twilight fans), but Twitter.
Twitter continues to grow a rapid and astounding pace, while participation amongst 18-25 year olds on Facebook was down in the past 90 days. This excerpt is from HubSpot.com, "comScore is reporting that time spent on Facebook by 18-24 year olds is waning. In July 2009, minutes spent on Facebook dropped by 3%. In August, it plummeted 13%. By September, minutes spent on Facebook crumbled by 16%." It is yet to be seen if Facebook is worried about this demographic.
2) All Content Mobilized and Tagged "“ Our phones (the smart ones) are starting to compete against PCs for attention, functionality and the main source of content. Companies and media outlets will move more and more towards optimizing their content for mobile, whether that is video, blogs, websites and any other form they can promote to the masses. As for tagging, niche content is starting to become the norm, allowing people to find specific, detailed content instead of clicking through hundreds of articles. Tag your content or get lost in the shuffle.
3) Social Media will no longer be an option for B2B companies "“ For some industries (retail, media, etc), this would have been on the 2008 or 2009 list but this is meant for the business to business companies who have yet to explore and get involved with the social media world. Companies must create some presence in the social media world or they are losing opportunities to capture audiences. This should be achieved through promotional and grassroots marketing like coupons, rebates, etc.
4) Public Relations Needs will Increase for Online "“ After talking with an executive of a local Fortune 500 company, they noted they are looking at individuals with a PR background for some of their digital and social media positions. The reasoning is that with the advancement of Twitter and Facebook, social media has opened up a new medium for delivering news and content to their audiences. They must have someone well versed in understanding the do's and don'ts of distributing that content and to the appropriate audiences.
5) More Client Control, Less Reliability on Agencies "“ This relates to companies managing their website properties and also their voice online. As technology advances and content management systems are offering easier-to-use systems, companies are requesting for more control and less reliability of an interactive firm. FGI has long followed this process in providing the client with as much control of their site as possible. When reviewing RFPs for the latter half of 2009, the focus was more on the flexibility and availability of the CMS systems, then on the solution itself. Interactive firms will need to position themselves as partners instead of providers.