National Geographic: Glimpse Foundation Branding and Website
National Geographic's The Glimpse Foundation, was a comprehensive design project that incorporated a fantastic idea of studying and traveling abroad, with a consumer demographic who craves adventure. Glimpse, with the help of National Geographic's distribution channels, was set to expand on its target market reach and needed a refreshed brand and website design.
National Geographic Glimpse and FGI collaborated to develop a strategy for reaching out to this unique demographic. We first approached the branding and identity package, achieving a modern, yet innovative mark that resonated across multiple media. Following an extensive round of wireframes and technical specifications, we completed the website design, incorporating blogs, multiple homepage channels, and a focus on the iconic National Geographic publication.
Client: National Geographic
Project: Glimpse Foundation Branding and Website
- Online Marketing