Jones Soda: Website Realign

FGI was first approached by Jones Soda to develop a distinct interactive experience to support their sales and marketing team. With the resounding success of the project, this unique beverage company asked FGI to redesign its entire digital footprint. With disparate sites and UIs and an information architecture that lacked a common foundation, FGI began the process with a complete redo on the information architecture to consolidate years of additions that had taken on a life of their own.

Following this, FGI created a standardized UI and created a series of templates that supported the various content experiences and business units within the organization. Once the IA and UI were completed, FGI commenced the developed and the integration with a complex eCommerce configuration and implementation using Magento. The result is a consolidated website with a unified UX and seamless commerce experience.