WA State Bar Association: WSBA.org Redesign
With the large volume of content and distributed publishing requirements, FGI selected Sitecore CMS as the content management system for this Seattle-based organization, choosing Sitecore for a variety of reasons that aligned with the needs of The Washington State Bar Association, including increasing search engine visibility, while being straightforward to integrate and administer.
A drill-down approach to information architecture allows website visitors to start at a very comprehensive high level and work their way through intuitive layers to reach the level of granularity and the specific content they’re looking for. Distinct user paths were discovered during preliminary focus groups that were worked into the homepage navigation channels to enhance usability.
Client: WA State Bar Association
Project: WSBA.org Redesign
- Performance Optimization