Services
Marketing
Our approach to marketing always maps back to strategy. FGI specializes in creating rich, brand experiences and engagement through display advertising, SEO/SEM, social media strategy and tactics, digital press releases, email campaigns and more. Interactive needs to play a role in all marketing messages, regardless of context – it’s the one medium where conversations happen.
Services:
- - Monthly analytics reporting
- - Internet marketing strategy meetings
- - On-page optimization for targeted keywords
- - Testing and measuring for improved lead or sales conversion
- - Reputation management and link building
- - Website updates and landing page suggestions
- - Setup and management of local map profiles for Google, Bing and Yahoo
- - Setup and consultation for Google PPC Campaign
- - Setup and consultation for Bing PPC Campaign
- - Testing of Google and Bing ads, bidding and landing page to lower CPC and increase
- - ROI on PPC campaign
- - Competitive internet marketing analysis
- - Development, consultation and training to setup social media presence through Facebook, Twitter, YouTube and other social channels
- - Utilization of Webmaster Tools for continual monitoring of site's links, navigability, load time and traffic sources
- - Blog copy-writing
- - Press Release copy-writing
- - Profile listings setup in other industry specific directories
- - Training on Analytics, Webmaster Tools, and other internet marketing topics
- - Newsletter, specials and Marketing Email Campaign setup and distribution
- - Direct Mail Marketing creation, publishing and distribution
