Official Baden Sports Online Store Live
The Official Baden Sports Online Store is the premier online store for Baden Sports products. This experiential eCommerce store was launched in conjunction with Firegiants Inc. and provides consumers with the ability to purchase Baden’s high quality sports balls.
The Baden Sports Online Store carries footballs, basketballs, baseballs, softballs, volleyballs, soccer balls, water polo balls and even their popular Nite Brite products.
In providing creative and development services, FGI was contracted by Firegiants to help build the eCommerce solution for the Baden Sports Online Store.
“We focused on providing a simple user logic and architecture, while providing the user with an inspired reason to purchase these high quality products,” said Nate McLaughlin, Vice President of Operations. “We enjoyed working with the Firegiants team in producing this product and look forward to creating more end to end solutions in the future.
Baden Sports, Inc., an independent, family-owned company, entered the athletic ball market in 1979 to address the need for higher quality products. Unique from its competitors for which athletic balls are only a secondary business, Baden focuses 100% of its attention on designing and producing the finest and broadest range of athletic balls in the industry. No other company comes close to matching Baden's product scope or ball production expertise. (Source)
