PRESS RELEASE
FGI HIRES MATTHEW LONGLEY TO LEAD CREATIVE TEAM
SEATTLE, MAY 16, 2008 – FGI CORPORATION ANNOUNCED TODAY THAT MATT LONGLEY HAS JOINED THE AGENCY AS CREATIVE DIRECTOR. IN HIS NEW POSITION, LONGLEY WILL PLAY A KEY ROLE IN DEVELOPING AND IMPLEMENTING OVERALL CREATIVE DIRECTION AT FGI.
LONGLEY JOINS THE AGENCY FROM MRM WORLDWIDE IN SEATTLE, WA WHERE HE MOST RECENTLY SERVED AS SENIOR ART DIRECTOR, RESPONSIBLE FOR CONCEPT, DESIGN AND DIRECTION FOR TRADITIONAL AND INTERACTIVE MARKETING SPECIFICALLY FOR MICROSOFT. MATT SAID HE MADE THE CHANGE TO FGI BECAUSE “[THEY ARE] A YOUNG, FAST GROWING AND AMBITIOUS COMPANY AND I WANTED TO BE A PART OF THE INTERACTIVE CULTURE.”
"WE INVITED MATT TO JOIN US BECAUSE OF HIS SUBSTANTIAL BACKGROUND IN WORKING WITH BRAND NAME CLIENTS IN A BROAD RANGE OF TRADITIONAL TO INTERACTIVE MEDIUMS,” SAID CEO SCOT REFSLAND. “MATT BRINGS TO FGI THE ABILITY TO CREATE FULLY INTEGRATED CAMPAIGNS ACROSS BRANDING, WEB, PRINT AND OTHER FORMS OF EMERGING MEDIA.  HE HIGHLY COMPLIMENTS FGI'S EXISTING STRATEGIC, TECHNICAL AND ONLINE MARKETING TEAMS, AND WE'RE VERY EXCITED TO HAVE HIM ONBOARD."
IN 1996, LONGLEY STARTED HIS WEB DESIGN CAREER WITH MECKLER MEDIA AND WEB DEVELOPER MAGAZINE IN CONNECTICUT WHERE HE SERVED AS ART DIRECTOR BEFORE DECIDING TO START HIS OWN DESIGN AND BRAND DEVELOPMENT BUSINESS. MOVING OUT WEST TO WASHINGTON LANDED MATT AT AFFINITY PUBLISHING AS ART DIRECTOR WHERE HE INTEGRATED WEB AND PRINT DESIGNS FOR HIGH-TECH COMPANIES BEFORE MOVING ON TO MRM.
LONGLEY RECEIVED HIS DEGREE FROM SOUTHERN CONNECTICUT IN STUDIO ART AND GRAPHIC DESIGN. HE IS MARRIED AND HAS A DAUGHTER THAT IS CURRENTLY A FRESHMAN IN COLLEGE AND TWIN BOYS AT HOME.
ABOUT FGI
LAUNCHED IN 2002, FGI IS A FULL SERVICE ADVERTISING AGENCY, FOCUSING ON STRATEGIC, CREATIVE AND TECHNICAL SOLUTIONS. FGI’S SERVICES INCLUDE BRANDING AND IDENTITY, MARKETING COLLATERAL, WEBSITE DESIGN + DEVELOPMENT, APPLICATION DEVELOPMENT AND ONLINE MARKETING. FGI IS A MICROSOFT CERTIFIED PARTNER AND AN ADOBE SOLUTIONS PROVIDER, ALONG WITH ONLINE MARKETING CERTIFICATIONS FROM GOOGLE AND YAHOO!.  FGI HAS PRODUCED OVER 200 FULL WEBSITE PROJECTS AND THEIR CLIENTS INCLUDE REAL NETWORKS, NATIONAL GEOGRAPHIC, THE UNITED NATIONS, MICROSOFT – UNLIMITED POTENTIAL, STUPSKI FOUNDATION, VAIL RESORTS AND BADEN SPORTS. FOR MORE INFORMATION, PLEASE VISIT WWW.FGI.COM.
