Spring Wireless, a global leader in end to end mobile business solutions, worked with FGI to develop a new branding and identity package and a new website in a short 5 week timeline. FGI and Spring Wireless are onto Phase 2 of the project, but are excited about the progress the first 5 weeks have provided. A recent Reuters article highlighted the funding Spring Wireless received from Goldman Sachs, a U.S. venture capital firm, to accelerate growth, expansion and future acquisitions.
To date, FGI has provided strategy, branding and identity, marketing collateral, website design, website development, content management system integration, hosting/support and search engine optimization for this client. FGI worked in conjunction with Cadence 3 , a campaign management firm hired by Spring Wireless, to complete the project.
“We were motivated by their aggressive timeline and their entrance into the U.S. market,” said Andrew Grinaker, Vice President of Strategic Services. “We focused on creating a seamless branding and identity package and a website presence that would allow them to compete immediately in a saturated market.”
The new identity mark and website can be found at www.springwireless.com.
About Spring Wireless: Spring Wireless is recognized as the leading company in corporate mobility solutions in the "end-to-end" model, including software, managed services, wireless connectivity and infrastructure. It has a market share of over 70% of this segment in Brazil. Founded in March 2001, Spring Wireless recently took over the American company Sysgold, and now has 350 employees and offices in the United States, Europe and Russia. Its research centers are concentrated in the cities of São Paulo and Bogotá.
