FGI Launches Redhook Movie Site
To great excitement of its staff, FGI has launched an interactive website to help Redhook attract movie goers and beer drinkers alike to their famous Redhook Moonlight Cinema series. Redhook and FGI worked in collaboration together to produce a graphically rich and easy to use site to showcase Redhook’s classic summer event.
“Working with FGI for the first time was an impressive experience," said Dan Poss, Event Director at Redhook’s Woodinville location. “Right away they understood my vision for the site and executed it much more expeditiously than I anticipated. Already the overall feedback from site viewers has been extremely positive – exactly what I was hoping for.”
Using a unique navigation treatment, visitors aren’t frustrated with scrolling through pages but are presented with a film script type effect when navigating through the pages. Along with the unique design treatment, FGI’s development team also integrated a Twitter account, along with a Flickr account to keep visitors connected to Redhook and the movie series.
“Our staff has long been fans of the Redhook Moonlight Cinema series and it was a natural fit,” said Andrew Grinaker, VP of Business Development + Strategy. “When you work with a great brand like Redhook, it becomes very easy to produce high quality work and we were proud of what we were able to accomplish.
The Redhook Moonlight Cinema series begins July 23 and runs for 6 consecutive weeks at the Redhook Brewery in Woodinville, WA.
