PROJECT

Real Networks, owner of the Real Player, Rhapsody, RollingStone.com and Film.com, was seeking an agency to help them build a site dedicated to women who wanted to search for music, movie, celebrity gossip, games and horoscope content. They wanted to create a daily destination that allowed the visitors to interact with their peers. Their main need was to create a model that pulled in their different channels of content that allowed for additional advertising outlets.

SOLUTION

After going through the strategy and scoping phase with Real Networks, FGI went to work developing a branding and identity package that spoke to their demographic. A comprehensive design and development process followed. The result was a custom Content Management System (CMS) that allowed for LillyLikes.com to pull all of the necessary content it needed from multiple sites (RollingStone.com, Film.com, Real Arcade, etc.) We wanted to create something that was fun, contemporary and engaging. Lilly Likes.

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SERVICES